The Marketing Communications Mix: Crafting Conversations That Convert

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If marketing is about getting noticed and staying memorable, the Marketing Communications Mix (MCM) is your toolkit for making the right noise — at the right time, in the right way, to the right people. It helps you to orchestrate effective dialogues with your audience across multiple touchpoints.

What Is the Marketing Communications Mix?

The Marketing Communications Mix refers to the specific blend of communication tools a company uses to pursue its marketing objectives, each serving a unique purpose but contributing to a common goal: creating value in the customer’s mind and influencing buying behavior. Here is a breakdown.

Strategy: Push vs. Pull

The communications mix can be applied in two common types of marketing strategies: “Push” and “Pull.”

• Push Strategy: It involves promoting products by pushing them through the distribution channels. It…