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Private Equity Trends to Watch in 2025

Maggie Sun
4 min readJan 9, 2025

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The private equity (PE) industry has always been a dynamic force, and as we step into 2025, it’s clear that change is the only constant. From technological advances to geopolitical shifts, the landscape is evolving rapidly. If you’re wondering what’s on the horizon for PE, here are the key trends shaping the future of the industry.

1. Tech-Driven Investments: AI Takes Center Stage

Artificial intelligence (AI) is no longer just a buzzword; it’s the backbone of innovation across industries. Private equity firms are increasingly focusing on tech startups leveraging AI for automation, data analytics, and customer experience. If AI keeps evolving at this pace, we may soon see an AI CEO negotiating its own buyout deal!

Example: In 2024, we saw significant investments in generative AI startups. Expect 2025 to bring even more deals targeting AI-powered solutions for healthcare, finance, and logistics.

2. Sustainability: Green Is the New Black

Environmental, social, and governance (ESG) criteria are no longer optional. Investors demand accountability, and PE firms are shifting their strategies accordingly. Green energy projects, sustainable supply chains, and circular economy initiatives are likely to dominate portfolios. As a…

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Maggie Sun
Maggie Sun

Written by Maggie Sun

MBA, certified agile coach and experienced strategy analyst, specializing in business agility, agile leadership, Beyond Budgeting, and general management.

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