Objectives and Key Results (OKR)

Maggie Sun
3 min readFeb 4, 2021

Introduced by Andy Grove to Intel and documented in his 1983 book “High Output Management,” Objectives and key Results (OKR) is a popular framework for defining objectives and tracking the implementation of the strategies to achieve them. Although the concept of OKR is not new and similar to Management by Objectives, it has gained more popularity in modern organizations since its framework is more in line with agile methodologies, proven by its adoption by highly prosperous agile organizations such as Google, Linkedin, Twitter, and Uber, etc.

The goal of OKR:

The goal is for the entire organisation, from key stakeholders and leaders down to team members, to understand the objectives of the company through a set of defined, specific and measurable actions.

The benefits of OKR:

It’s easy and simple; it helps an organisation to greatly focus on metrics and KPIs, which enables a cultural shift from output to outcomes; and it greatly improves employee productivity and performance.

The two components of OKR — Objectives and Key Results:

- Objectives are memorable qualitative descriptions of what the company wants to achieve; they should be motivating and inspirational. An example might be “Create an…

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Maggie Sun
Maggie Sun

Written by Maggie Sun

MBA, certified agile coach and experienced strategy analyst, specializing in business agility, agile leadership, Beyond Budgeting, and general management.

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