Member-only story

International Strategy: How to Create Value in the Global Market

Maggie Sun
5 min readJan 10, 2025

--

Generated by Copilot

Crafting an international strategy is a lot like assembling IKEA furniture — you need a clear plan, the right tools, and the patience of a saint. Get it right, and you’ll have something sturdy and valuable. Get it wrong, and you might end up with a pile of wooden dowels and a bruised ego. Let’s explore how to master the global marketplace without losing your cool (or those tiny Allen wrenches).

What is an International Strategy?

At its core, international strategy refers to a company’s approach to entering and competing in global markets. It’s about leveraging competitive advantages to create value across borders while balancing efficiency, adaptability, and innovation. Firms adopting international strategies aim to:

  • Expand their market size.
  • Optimize operations globally.
  • Build resilience against risks.

It’s not just about taking your business on vacation; it’s about making sure it thrives long after the jet lag wears off.

Sources of National Advantage

Why are Swiss watches so precise and German cars so reliable? A country’s competitiveness often stems from:

  • Factor conditions: Skilled labor…

--

--

Maggie Sun
Maggie Sun

Written by Maggie Sun

MBA, certified agile coach and experienced strategy analyst, specializing in business agility, agile leadership, Beyond Budgeting, and general management.

No responses yet