Intent-Based Leadership

Maggie Sun
4 min readApr 19, 2024

Intent-based leadership framework was established by a former submarine captain David Marquet in the early 21st century and popularized with the publication of his book “Turn the Ship Around!” in 2012. Drawing from his experience as a U.S. Navy captain, Marquet realized the importance of empowerment, clear communication, and a culture of collaboration and learning in maximizing organizational success, leading to the development of intent-based…

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Maggie Sun

MBA, certified agile coach and experienced strategy analyst, specializing in business agility, agile leadership, Beyond Budgeting, and general management.