Craft a Smart Content Strategy

Maggie Sun
4 min readJun 17, 2024
Generated by Microsoft Copilot

In the ever-evolving digital landscape, maintaining a robust online presence is not just a luxury, but a necessity. It takes more than pumping out occasional blog posts and Instagram reels to stand out in the crowded digital space — it requires a solid content strategy!

What is a content strategy?

In short, it is a documented plan for managing any online content created and owned by a brand to ensure the alignment of the content with the brand values and audience needs. It’s essentially a roadmap for all the content marketing efforts and a crucial part of a broader marketing plan aimed at achieving business objectives. You can think of a content strategy as a master plot for your brand’s storytelling. It’s about delivering the right narrative to the right audience at the perfect moment.

How to create a valid content strategy:

Set a goal:

First things first, establish SMART objectives for your content, such as boosting brand visibility or generating leads to drive sales. Each piece of content should serve a specific goal that’s aligned with your broader marketing plan. For example: A tech company might aim to establish itself as a thought leader through doubling its website traffic over the next 12 months by publishing 5 in-depth articles…



Maggie Sun

MBA, certified agile coach and experienced strategy analyst, specializing in business agility, agile leadership, Beyond Budgeting, and general management.