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Corporate Finance: The Art of Making Money Work for Companies

6 min readSep 19, 2025
Generated by Copilot

Introduction

If “money makes the world go round,” then corporate finance is the one spinning the wheel. Whether you’re sipping coffee in a boardroom or bootstrapping a start-up from your basement, corporate finance determines how a company invests, raises funds, and survives the daily stress of paying bills.

A firm grasp of the basics — why it matters, how it shows up in real life, and how it quietly decides whether businesses thrive, fail, or end up in some awkward merger — can make a real difference.

What Is Corporate Finance?

At its core, corporate finance answers three deceptively simple questions:

  1. What long-term investments should the firm engage in?
    Capital budgeting: Should we build a new factory, acquire a competitor, or let’s be honest — stick to upgrading the coffee machine?
  2. How should the firm raise money for these investments?
    Capital structure: Borrow from banks, issue shares, or max out the corporate credit card (kidding, sort of).
  3. How much short-term cash does the company need to keep the lights on?
    Working capital management: Because suppliers, employees, and the electricity bill are less patient than shareholders.

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Maggie Sun
Maggie Sun

Written by Maggie Sun

MBA, certified agile coach and experienced strategy analyst, specializing in business agility, agile leadership, Beyond Budgeting, and general management.

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