Change Management Iceberg

Generated by Microsoft Copilot

Change Management Iceberg, proposed by Wilfried Krüger, is a conceptual framework used in organizational change management to illustrate the various visible and hidden factors that influence successful change implementation. The concept is derived from the analogy of an iceberg, where only a small portion of the ice is visible above the waterline whilst the major part lies beneath the surface.

Visible Elements:

The visible factors represent only about 10% of the effort required in an organization’s change management. They are typically the focus of change initiatives and are often easier to identify and address, including:

• Cost: Assessing the financial implications of change.
• Quality: Ensuring that changes maintain or improve quality standards.
• Time: Managing project timelines and deadlines.

Hidden Elements:

Beneath the surface lies the real challenge that requires the remaining 90% of the effort in change management. It demands effective handling of four different categories of people in two aspects — perception & beliefs management, and power & politics management.

1. Promoters:

Promoters are enthusiastic supporters of the proposed change. They actively advocate…