Business Model Canvas

Maggie Sun
4 min readMar 18, 2024
Nine building blocks of a business (Source: Shutterstock)

Developed by Alexander Osterwalder and Yves Pigneur, the Business Model Canvas is a strategic management tool used to visualize and design business models. It provides a comprehensive framework for understanding the key components and relationships that drive a business’s operations and profitability by condensing essential business elements onto a single page, fostering a holistic understanding of an organization.

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Maggie Sun

MBA, certified agile coach and experienced strategy analyst, specializing in business agility, agile leadership, Beyond Budgeting, and general management.