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Analyzing Strategic Management Cases: Master “Case Study” like an MBA Pro
What Is Strategic Management Case Analysis?
Often referred to as “case study” in MBA programs, strategic management case analysis is a simulated decision-making exercise where participants dissect real or fictional business scenarios to develop solutions. These cases often include financial data, market trends, and internal challenges, requiring learners to act as CEOs, consultants, or board members. Think of it as “business judo”: using strategic frameworks to flip problems into opportunities.
Key Components
- Problem Identification: Distinguishing root issues from symptoms (e.g., declining sales might stem from poor marketing or a faulty supply chain).
- Strategic Tools: Applying models like SWOT analysis, Porter’s Five Forces, value chain analysis, and many more.
- Decision-Making Under Uncertainty: Balancing risks, resources, and stakeholder expectations.
The Five-Step Process
Step 1: Become Familiar with the Material
Before diving into analysis, it’s crucial to fully understand the case. This means:
